The Truth About Black Friday (That No One Puts in Their Ads)

Black Friday is meant to be the biggest bargain day of the year… but if you’ve ever felt that some “deals” don’t quite add up, you’re not imagining it.

Behind the flashy banners and countdown timers, there’s a common trick many brands use: bump up the “original” price first, then slash it so the discount looks huge. The percentage looks amazing — but compared to what you would have paid last week, you’re not really saving much (or anything at all).

Let’s pull back the curtain a bit.

How Fake Black Friday “Deals” Work

You’ve probably seen this:

Was $399, now $199 – SAVE 50%!

Looks incredible. But what often happens is:

The “Was $399” price is only used for a short time (or barely sold at that price).
For most of the year, the product quietly sells for around $229–$249.
On Black Friday, the brand hikes the “original” up to $399, then “discounts” it back down to something close to its normal selling price.

So the discount looks big on paper… but the real saving compared to the usual price is tiny.

This happens a lot in electronics and gadgets – including security cameras. It’s one of the reasons we decided to take a different approach.

What We’re Doing Instead at Bluey Security Co

This year, we’re focusing on honest value, not inflated RRPs.

We know our customers are smart. You compare prices, check reviews, and you remember what things cost last month. So here’s our approach for Black Friday:

We’re not quietly jacking up our prices just so we can cross them out.
We’re offering bundle deals that genuinely cost us less to fulfil – and we’re passing that saving on.

In other words, our Black Friday discounts exist because our costs go down, not because our “original price” magically went up.

Why Our Bundles Can Be Cheaper (Without Being Dodgy)

When you buy a single camera, there’s a fixed cost to getting it to you:

Freight from our supplier
Packaging
Local shipping to your door

Whether there’s 1 camera in that parcel or 3, a lot of those costs are the same.

When you buy a bundle (for example, multiple cameras for front door, driveway and backyard):

We ship more products in one go
We pay shipping once instead of multiple times
Packing and handling time per item is lower

That means our cost per camera drops, and that’s the reason we can afford real discounts on bundles without playing games with our prices.

So when you see a bundle deal from us at Black Friday, you can be confident:

The discount is coming from genuine shipping and handling savings, not from a pretend “was” price.

Why Bundles Make Sense for Home Security Anyway

Even aside from price, bundles usually make more sense for security.

Most homes don’t just have one vulnerable spot. You might want to cover:

The front door
The driveway or carport
The backyard or side gate
A shed or side access

Buying one camera now and another later means you pay separate shipping, wait for separate deliveries, and sometimes miss out on matching deals.

By grabbing a bundle:

You get consistent coverage around your property
All cameras are set up in one go, using the same app and settings
You pay less overall because we’re shipping everything together

So the bundles aren’t just a sales tactic – they’re a practical way to set up proper coverage and keep costs down.

How to Spot a Good Black Friday Deal (Even If It’s Not Ours)

Whether you shop with us or somewhere else, here are a few tips to avoid fake bargains:

Check the price history
If you can, look at what the product was selling for a month or two ago. If the “original price” appears suddenly just before Black Friday, be suspicious.
Compare similar products
If one brand is “50% off” but still more expensive than comparable products at normal price, the discount might be more marketing than reality.
Look at what’s included
Some deals strip out accessories, mounts or cables, then charge extra later. A good bundle should clearly list what you’re getting.
Read reviews, not just banners
A genuine bargain still needs to be a good product. Make sure the star rating and reviews match the hype.

Our Promise for Black Friday

At Bluey Security Co, our commitment is simple:

No fake “was” prices just to create a bigger red discount label
Straightforward bundle offers that reflect real savings from shared shipping and handling
Clear inclusions so you know exactly what you’re getting in each bundle

If you’re planning to upgrade your home security this Black Friday, we’d love you to take advantage of our bundles — not because the discount “looks” big, but because it is.

Real savings. Real cameras. No price tricks.